Bet365 sportsbook


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Bet365 sportsbook review

Bet365 is another huge player from across the pond after being launched from the UK i the 1990s.

From humble beginnings (it started from a portable building in Stoke, England back in 2000)  it has grown into one of the biggest online bookmakers in the world 

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Bet365 is owned by the Coates family – also owners of English soccer club Stoke City, formerly of the English Premier League (EPL). CEO is Denise Coates, who started the brand and remains the major shareholder. She works alongside her brother John.

In the last couple of years bet365 has spent time building out its global brand into the new U.S. sports betting market. It also offers a casino product too.

While it is still a little bit unknown in some quarters in the U.S. make no mistake, it is a big player. It’s also great fun with terrific live in-play betting odds and lines.

You want proof of that? How about revenues of around $4billion in 2019 and the family being the biggest tax payer in the UK with an eye-popping annual bill of more than $800million.

Denise, John and Peter Coates had estimated wealth of $11.99billion when the respected Sunday Times released its latest UK Rich List in May 2021. That was up $1.82billion from 2020 – and good enough for #17 on the list.

Denise Coates meanwhile had already made headlines in the UK in April 2021 when it was revealed she was paid a salary of $548million for the year up to March 29. She also took home dividends of another $66million – taking her total annual rewards to a staggering $648million.

Will bet365 take the U.S. by storm like it did the rest of the world? Time will tell.

Mobile Bet365: how to get the app

The easiest way to sign up and play with bet365 is to use its app. You can then bet on the move – a great option. The process to get set up is pretty simple:

  • Download the iOS app from the Apple app store
  • Download the Android app from the bet365 website
  • Now you are ready to open an account with bet365
  • First you will need to enter the following details:




Phone number

Date of birth

Social security number

  • Once you’ve entered your info, you can now set up your account
  • Now registration is done, you need to deposit funds in your account
  • Once you have funds, you are ready to place a bet with bet365
  • Check the various options for sports and events which are live
  • Choose the event you want to bet on, and how much you want to bet
  • Now you can place your first bet
  • That first bet also means you can claim a great signup offer too (details later)

NB: The process to sign up via the bet365 website is pretty similar.

Is Bet365 legit?

Yes, bet365 is very much legit. It is one of THE most global online bookmakers around, with trust and credibility built up over many years.

It might actually be one of the best bookmakers in the U.S. for sports bettors right now, with a good product and great customer service. If you want a safe option, look no further.

Where is bet365 available?

Bet365 is only live in three states so far, but more are likely to follow. It is a really smart online bookmaker and will weigh up long and hard about where it opens up.

This is where you can bet with bet365 right now:

New Jersey: Mobile only

Bet365 opened up in NJ with its top-class mobile product back in 2019. 

Colorado: Mobile only

Bet365 has been live in CO since 2020 with both mobile app and website.

New York: Retail only

For now there are no mobile options in NY due to state betting laws. But bet365 has set up a retail sportsbook, and is in a good position to profit if mobile does open up.

The bet365 retail sportsbook is at:

  • Resorts World Catskills, Monticello, NY 12701

Bet365 signup offer: $500 in bet credits

All online bookmakers in the U.S. are looking for new customers in this brave new world. This means you have the power in your hands to claim some terrific signup bonuses.

These bonus promotions are there to entice you to sign up. Our advice is don’t limit yourselves – having multiple accounts means you can shop around for best odds as well as the best signup offers.

Bet365 right now has a super signup offers where you can get up to $500 in bet credits.

All you need to do to redeem the offer is sign up for an account, deposit funds and place bets up to that $500 limit. If these bets lose you get the money back as bet credit.

Bet365 will match any losing bets up to $500 on a dollar-for-dollar basis. The minimum matched deposit is $10.

Bet365 customer services: How do I contact them?

Bet365 has made a real commitment to player protection in recent years, and it knows how to look after its customers. You have plenty of options to contact them, any time, anywhere:

  • Phone: 1-888-8-BET-365 or 1-833-754-8200
  • Email: On the bet365 website
  • Live webchat: Go to bet365 website, click on ‘Help’ and then ‘Contact Us’

You can also mail bet365 in the old-fashioned way. The address is:

Customer Services

Suite 200

Two Greentree Center

9000 Lincoln Drive East


New Jersey 08053

All bet365 customer services options are staffed 24-7.