Skip to navigation Skip to content
OddsCritic
  • HOME
  • NEWS & PREDICTIONS
    • NFL
    • ♦ NFL Betting News
    • ♦ NFL Betting Predictions
    • ♦ Sunday Night Football Predictions
    • ♦ Monday Night Football Predictions
    • ♦ Thursday Night Football Predictions
    • ♦ NFL Parlay Picks
    • ♦ NFL Prop Bets
    • ♦ Against The Spread
    • ♦ NFL Betting Odds
    • ♦ NFL Betting Stats
    • Soccer
    • ♦ Soccer Betting News
    • ♦ Soccer Betting Predictions
    • ♦ Premier League Predictions
    • ♦ Champions League Predictions
    • ♦ Bundesliga Predictions
    • ♦ La Liga Predictions
    • ♦ Soccer Betting Odds
    • ♦ Soccer Betting Stats
    • Boxing Betting Picks
  • HOW TO BET ONLINE
    • Sports Betting Explained
    • NFL Betting
    • College Football Betting
    • Soccer Betting
    • F1 Betting
    • MLB Betting
    • NBA Betting
    • NHL Betting
    • Boxing Betting
    • UFC Betting
    • WWE Betting
    • Cricket Betting
  • BETTING LAWS
    • Alabama
    • Alaska
    • Arizona
    • Arkansas
    • California
    • Colorado
    • Connecticut
    • Delaware
    • Florida
    • Georgia
    • Hawaii
    • Idaho
    • Illinois
    • Indiana
    • Iowa
    • Kansas
    • Kentucky
    • Louisiana
    • Maine
    • Maryland
    • Massachusetts
    • Michigan
    • Minnesota
    • Mississippi
    • Missouri
    • Montana
    • Nebraska
    • Nevada
    • New Hampshire
    • New Jersey
    • New Mexico
    • New York
    • North Carolina
    • North Dakota
    • Ohio
    • Oklahoma
    • Oregon
    • Pennsylvania
    • Rhode Island
    • South Carolina
    • South Dakota
    • Tennessee
    • Texas
    • Utah
    • Vermont
    • Virginia
    • Washington
    • West Virginia
    • Wisconsin
    • Wyoming
  • ONLINE BOOKMAKERS
    • Bet365
    • BetAmerica
    • BetMGM
    • Borgata
    • Caesars
    • DraftKings
    • FanDuel
    • Fox Bet
    • Fubo
    • Hard Rock
    • PointsBet
    • Resorts
    • SugarHouse
    • Unibet
  • SIGNUP BONUSES
  • ABOUT
  • CONTACT
HOME⇒Sports Betting News⇒Sports Betting News⇒DraftKings acquires Brent Musberger brand VSiN

DraftKings acquires Brent Musberger brand VSiN

Mar 31, 2021Jun 11, 2021 Stryker Maguire

Sports betting behemoth DraftKings is building out its content capability by acquiring the Brent Musberger-fronted VSiN (Vegas Sports Information Network).

The acquisition – for which terms were not revealed – is the first for DraftKings since it went public, and gives it another powerful weapon to build on its huge user base.

Media companies partnering with sportsbooks is now an unstoppable trend, and VSiN’s content capability will be another tool for DraftKings to acquire users and broaden its reach on other platforms.

DraftKings and content

Matt Kalish, president of DraftKings North America, told Sportico: “There’s endless demand for sports betting content these days, and we’ve started to dabble in that a little bit, through our relationship providing odds to Turner, or odds overlays in UFC broadcasts.

“There’s more and more demand for this type of content and VSiN really gives us that capability to get to the next level.”

The news of the VSiN acquisition comes just days after DraftKings announced it was partnering with WWE to become an official gaming partner of the wrestling franchise. They will team up on a free-to-play pool for Wrestlemania 37 in Tampa next month.

Media + sports betting

DraftKings and VSiN as stated is just the latest in a number of high-profile unions between media and sports betting.

Just a few high-profile examples:

  • Penn National acquired a stake in Barstool Sports and launched a Barstool sportsbook
  • Fox Sports partnered with The Stars Group on a FOX Bet sportsbook and Super 6 game
  • Caesars inked a multi-year deal to have William Hill odds across ESPN platforms
  • NBC Sports agreed a five-year partnership with PointsBet, worth a reported $500million

The trend shows no sign of stopping, and it will not. The marriage of media and sports betting is proven. Content is the perfect driver for people to bet on events. Welcome to the new world.

FREE BETS & OFFERS

PointsBet sportsbook
PointsBet sportsbook 5 x $100 Free Bets with Second Chance!
CLAIM OFFER
BetMGM sportsbook
BetMGM sportsbook Risk-free bet up to $1000
CLAIM OFFER
Unibet sportsbook
Unibet sportsbook $250 risk-free bet
CLAIM OFFER
SugarHouse sportsbook
SugarHouse sportsbook $250 matched deposit
CLAIM OFFER

LATEST BETTING NEWS

  • NFL Playoff Schedule: 2022-2023 Dates & Scenarios
  • Fox Super 6: Free picks for $150k plus a Vacay prize!
  • Dallas Cowboys Odds & Playoff Picks vs 49ers!
  • Giants Odds & Picks for big showdown vs Eagles
  • Gervonta Davis Odds & Picks vs Ryan Garcia
© 2022 All rights reserved | OddsCritic
Scroll to top